Best CRM Software
Are you looking for the best CRM software for your business?
With so many choices out there, it can be hard to pick the right one.
We’ve reviewed two of the best CRM software options, suitable for any business looking to manage customers effectively or boost sales.
The two CRM platforms we’ll explore are Thryv software and Pipedrive software, each offering unique features to support different business needs
Thryv is a great choice for businesses looking for an all-in-one solution to manage customer relationships and day-to-day operations. At the same time, Pipedrive focuses more on sales pipeline management, making it ideal for businesses looking to optimize their sales process.
Let’s take a closer look at both to help you make the best choice..
1. Thryv Software
Thryv is an all-in-one CRM platform designed to empower small and medium-sized businesses (SMBs). Its primary goal is to simplify day-to-day operations by offering tools for customer management, appointment scheduling, payment processing, and marketing automation.
Key Features of Thryv
- Appointment Management: Schedule and manage appointments effortlessly with reminders and notifications.
- Customer Communication: Centralize communications via email, text, and social media.
- Online Payments: Accept payments securely with integrated payment gateways.
- Marketing Campaigns: Launch email and SMS marketing campaigns from one platform.
- Reputation Management: Manage reviews and customer feedback to boost online credibility.
Thryv Software Features
Contact Management
Thryv provides a centralized hub for all customer information, including communication history, preferences, and transaction details. This allows businesses to maintain personalized and efficient customer interactions.
Appointment Scheduling
Thryv simplifies appointment management with drag-and-drop calendar features, automated reminders, and online booking options. Businesses like salons and clinics can offer clients a seamless scheduling experience.
Marketing Tools
With built-in email and SMS campaign tools, Thryv enables businesses to create and monitor marketing efforts directly from the platform. It even provides analytics to measure campaign success.
Payment Processing
Thryv integrates secure payment gateways, allowing businesses to accept credit card payments, send invoices, and track transactions effortlessly.
Reputation Management
Online reputation is crucial for small businesses. Thryv includes tools to monitor, respond to, and encourage customer reviews on platforms like Google and Facebook.
Who Should Use Thryv?
- Small Business Owners: Those who need an easy-to-use platform with minimal setup.
- Service-Based Businesses: Perfect for managing appointments and client communications.
- Businesses Seeking All-in-One Solutions: Thryv is ideal for combining CRM with marketing and operational tasks.
Benefits of Thryv
Thryv is perfect for businesses that require more than a traditional CRM. Its operational tools make it an excellent choice for industries like healthcare, salons, home services, and auto repair shops. It allows small businesses to manage customer relationships while handling day-to-day operations seamlessly.
Thryv Pricing
Thryv uses a quote-based pricing model, meaning costs are customized depending on the required features and number of users. While this can ensure businesses only pay for what they need, the lack of upfront pricing may be a drawback for some.
Thryv Support
Thryv provides 24/7 customer support via phone, email, and live chat. Additionally, its onboarding services ensure users can fully utilize the platform.
THRYV Pros
- Intuitive interface for non-technical users.
- All-in-one solution for CRM and operational management.
- Robust features for appointment scheduling, payments, and marketing.
- Excellent customer support with 24/7 availability.
- Highly customizable to suit various industries.
THRYV Cons
- May include features that aren’t relevant to all users.
- Pricing isn’t transparent and may feel steep for smaller teams.
Rating
Ease of Use
Thryv’s interface is built with simplicity in mind, catering to small business owners who may not be tech-savvy. The dashboard offers easy navigation, allowing users to manage customers, appointments, and payments without any steep learning curve. Features like drag-and-drop scheduling and one-click communication tools make daily tasks straightforward.
Thryv’s integrated help guides and tutorials further enhance usability, ensuring that even first-time users can leverage the platform effectively. For businesses that want a CRM solution that doesn’t require constant technical support, Thryv delivers.
2 Pipedrive Software
Pipedrive is a CRM platform designed specifically for sales teams. Its visual pipeline approach provides a clear and intuitive way to track leads, deals, and sales progress. Pipedrive focuses on helping sales professionals close deals faster by optimizing workflows and automating key tasks.
Key Features of Pipedrive
- Visual Sales Pipeline: A drag-and-drop interface representing deals at different stages.
- Activity Tracking: Automate reminders and tasks to keep sales representatives focused.
- Lead Management: Capture and organize leads efficiently for improved conversion rates.
- Email Integration: Send and track emails directly from the platform.
- Analytics and Reporting: Detailed insights into sales performance and team productivity.
Benefits of Pipedrive
Pipedrive excels in managing and optimizing sales pipelines. Its straightforward design makes it an excellent tool for sales teams who want to stay organized and close deals without being bogged down by unnecessary features.
Who Should Use Pipedrive?
- Sales Teams: Especially those needing a focused platform to track and manage deals.
- Startups and Small Sales Teams: Teams with limited resources need an affordable, easy-to-use CRM.
- Industries Like SaaS and Real Estate: Businesses where deal tracking is critical.
Pipedrive Features
Visual Sales Pipeline
Pipedrive’s flagship feature is its visual sales pipeline. Deals are represented as cards that can be moved through stages such as “Lead,” “Contact Made,” and “Deal Closed,” offering a clear picture of sales progress.
Activity Reminders
Sales professionals often struggle with follow-ups. Pipedrive automates reminders for calls, meetings, and emails, ensuring nothing slips through the cracks.
Lead Capture and Management
Pipedrive simplifies lead management by capturing leads from multiple sources, including web forms, and categorizing them for easy access.
Email Integration
Pipedrive allows users to send and track emails without switching platforms. Email templates and open-rate tracking provide additional benefits for sales teams.
Sales Analytics
Detailed reports and insights help managers and teams evaluate performance, identify bottlenecks, and improve sales strategies.
Pipedrive Pricing
Pipedrive offers transparent pricing with tiered plans:
- Essential: $14.90 per user/month.
- Advanced: $24.90 per user/month.
- Professional: $49.90 per user/month.
- Enterprise: Custom pricing.
These plans cater to businesses of all sizes, offering scalability as your team grows.
Pipedrive Support
Pipedrive offers email and live chat support but lacks 24/7 availability. However, its help center and community forums are well-equipped for self-service troubleshooting.
PIPEDRIVE Pros
- Affordable tiered pricing for small and mid-sized teams.
- User-friendly visual sales pipeline.
- Comprehensive reporting and analytics for sales tracking.
- Strong integration options with third-party tools.
- Great for sales-focused businesses.
PIPEDRIVE Cons
- Limited features outside sales management.
- Reliance on external integrations for marketing and other functions.
Rating
Ease of Use
Pipedrive shines with its visual sales pipeline, which is aesthetically appealing and practical for sales-driven teams. Deals are cards easily dragged and dropped across various pipeline stages, giving users a clear overview of their sales progress.
The clean interface and logical design make Pipedrive accessible for teams of all sizes. However, users who need features beyond sales tracking, such as marketing automation or appointment scheduling, might find Pipedrive limited and requiring integrations.
Core Differences Between Thryv and Pipedrive
Target Audience Comparison
- Thryv caters to small businesses needing operational and CRM features combined.
- Pipedrive targets sales-driven teams that prioritize deal tracking and sales performance.
Interface and Usability
- Thryv offers a straightforward, user-friendly design ideal for SMBs with limited tech experience.
- Pipedrive’s intuitive drag-and-drop pipeline appeals to sales professionals.
Industry Focus
- Thryv is versatile, serving industries like healthcare, beauty, and home services.
- Pipedrive is built for sales teams in SaaS, real estate, and consulting industries.
Features Comparison
.1. Contact Management
- Thryv: Offers detailed customer profiles and communication history.
- Pipedrive: Focuses on lead and deal tracking rather than extensive customer profiles.
2. Sales Pipeline Management
- Thryv: Provides a simplified sales funnel view.
- Pipedrive: Excel with its visual pipeline and customizable stages.
3. Automation Capabilities
- Thryv: Automates appointment reminders, marketing campaigns, and payment processes.
- Pipedrive: Automates sales workflows, lead scoring and activity tracking.
4. Marketing Integration
- Thryv: Includes built-in tools for email and SMS campaigns.
- Pipedrive: Relies on third-party tools for comprehensive marketing automation.
5. Mobile Functionality
Both platforms offer robust mobile apps, but Thryv’s app is better suited for operational tasks like invoicing and scheduling.
6. Pricing Models
Thryv Pricing Overview
Thryv’s pricing is quote-based, depending on the size and needs of your business. This model ensures you only pay for the required features but can make cost comparisons challenging.
Pipedrive Pricing Overview
Pipedrive offers tiered pricing plans starting at $14.90 per user/month, making it more transparent and accessible for smaller teams.
Value-for-Money Assessment
While Pipedrive is budget-friendly for sales teams, Thryv’s all-in-one approach can save costs for businesses needing more than just a CRM.
Conclusion: Which One Is Best for Your Business?
Choosing between Thryv and Pipedrive boils down to your business’s unique needs. If you’re a small business seeking a comprehensive CRM, operations, and marketing tool, Thryv is the way to go. However, if your primary goal is to boost sales efficiency with a focused CRM, Pipedrive is the better choice.
By evaluating your operational priorities, budget, and growth plans, you can make an informed decision about selecting the CRM software that best meets your business objectives.
FAQs
1. Can I use Thryv for sales management?
Yes, Thryv offers basic sales management features, but it excels more in operational tools like appointment scheduling and customer communication.
2. Is Pipedrive suitable for non-sales businesses?
While Pipedrive can be adapted to non-sales workflows, its core strength lies in managing sales pipelines.
3. Which platform is better for small businesses?
Thryv is ideal for small businesses that need an all-in-one solution, while Pipedrive is better for small sales teams.
4. Do both platforms offer free trials?
Pipedrive offers a free trial, whereas Thryv typically provides demos and consultations to showcase its features.
5. How do I decide which CRM to choose?
Evaluate your business’s focus, whether operational efficiency (Thryv) or sales tracking (Pipedrive), and compare costs and scalability.